Pioneers in the application of neuromarketing techniques to understand consumers
Active listening to consumers and the application of new technologies are key to Costa Food Group’s management model. This can be seen by our collaboration with Bitbrain, a leading international neuromarketing company which has developed one of the first initiatives in the sector for the group, and that allows emotional responses to different products made by the brand to be detected.
This will be introduced at Alimentaria 2018 and will lead to interesting findings for the group regarding the behaviour of its customers – a key tool for meeting their demands and coming up with new ideas for products and packaging.
Through this initiative, people who approach the Alimentaria stand will see Casademont and Costa Food Meat products. Their heart rate and electrical signals on their skin will be measured with bio-sensors and a headband, as will their brain responses to different images projected by the company. Using the designated algorithms, the emotional impact caused by each product will be measured. The findings will be used to compile the first customer behaviour analysis report at Alimentaria to use neuromarketing (available for download from the website www.grupocosta.demos2.iasoft.es).